H & M Hennes & Mauritz AB (operating as H&M), is a Swedish clothing company known for its offerings for women, men, teenagers and children. H and M has approximately 2,000 stores in 35 different countries and employs over 73,000 people.
The company was founded in Sweden in 1947 by Erling Persson. In 1968, Persson acquired the location and inventory of a Stockholm hunting equipment store. Included in the inventory was a supply of men's clothing, prompting Persson to expand into menswear. He then renamed the store Hennes & Mauritz, later abbreviated to H&M. Today the majority of HNM's clothing is manufactured in Turkey and Bangladesh.
H&M's first store abroad was opened in Norway. From 1964 to today, H and M expanded in Europe, including Portugal, the UK, Denmark, Switzerland and Germany. In the 1990s, the first stores opened in Finland, France, Belgium, Austria, Spain and the Netherlands. H&M continued to expand its business and today HNM has an extensive network throughout much of Europe.
H&M opened its first store in the US in New York City. There are now 9 additional stores in Manhattan. As of January 2009, H&M has at least 169 individual stores in the US. H&M opened its first Canadian store in March 2004. There are currently 48 stores in Canada (Quebec, Ontario, Alberta, New Brunswick, Nova Scotia and British Columbia).
H& M opened its first Asian store in Dubai in 2006. In Spring 2010, two stores opened in Israel in Tel-Aviv and Jerusalem. In March 2007, H& M expanded into East Asia with a store in central Hong Kong. In March of 2009, H&M launched their first shop in Moscow, Russia. H and M also has plans to expand into South America with a focus in Brazil.
Although there are no H&M stores in Australia, in April 2007 Kylie Minogue teamed up with H&M to introduce a swimwear line called, “H&M loves Kylie”, featuring a theme of Australia. In November 2004, selected H&M stores offered an exclusive collection by fashion designer Karl Lagerfeld. In November 2005, H and M launched a collection by Stella McCartney and, in November 2006, by designers Vikto & Rolf.
HNM launched a collaboration with Madonna in March 2007. In June 2007, H& M worked with game developers for The Sims 2 computer game, H&M Fashion Stuff. In November 2007, HNM launched a collection by Italian designer Roberto Cavalli. In 2007, another design with Kylie Minogue was launched in China. In the fall of 2008 the Japanese company Comme des Garcons was selected as guest designer. For spring and summer 2009, the British designer Matthew Williamson created 2 exclusive ranges for H&M.
From November 14 HNM released a limited edition collection with Jimmy Choo featuring shoes and handbags. The collection also included clothing designed by Choo for the first time, many garments made from suede and leather, and available in stores worldwide